OUR NEW LOGO & BRAND IDENTITY

We are proud to announce the launch of our organization’s new logo as part of the ongoing evolution of our brand. 

The Spencerville Agricultural Society has grown and evolved over the last 169 years, and we felt it was time for a change. We refreshed our logo to reflect who we are today and to symbolize our future while staying true to our history. 

The ‘Pumpkin’ stands for our history of being known as the ‘Pumpkin Fair’. It also helps display our roots, getting back to the origins of what we are and what is important to us: agriculture. We are here to represent and celebrate agriculture in our community through education and teachable moments. As a whole, this design replaces the complex imagery of the existing logo by paring back everything to only the essentials, and ultimately providing you with a minimalist aesthetic.

In the upcoming months, you will see an update on all of our marketing literature and online presence with a new logo and a refreshed website. The transformation applies everywhere from our social media platforms to our internal platforms. Over the past years, we have been able to capture a tremendous number of photos of fairgoers, and we want to display these for you.

Our goal is to provide you with the same reliable Agricultural Society as the one you have come to know and love. We are your connection between rural and urban living, and we very much take pride in this collaboration.